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One would expect something left-off-centre from designer, Dan Single, who, during the prime of his ex-street label, Ksubi, sent rats down the runway.
Pairing with his wife, model Bambi Northwood-Blythe, the duo chose to use the Fashion Week platform to launch their new brand, P.Jamé with a pyjama party, no less.
Guests, a highly-edited selection of Australia’s fashion pack, were sent to the penthouse of Ivy. They were asked to strip down and don a pair of silk pyjamas, sip on crafty cocktails, dive into a jacuzzi filled with goose feathers, and get their first glimpse of the brand’s offering – a selection of lip print-infused sleepwear.